Inversion Kevin French - Inversion GTM
Fractional CRO vs
Full-Time CRO
The decision between a fractional CRO and a full-time CRO hire is a timing and risk question, not a capability question. Technology services companies get it wrong in both directions.
01
The Full-Time Hire Timeline
A full-time CRO search takes 3-6 months. The onboarding takes 90 days. The first real results come at month 9-12. If you have 18 months of runway and a revenue problem, you don't have that timeline.
02
The Fractional Advantage
A fractional CRO starts immediately. The Growth Audit takes 48-72 hours. The first system changes happen in week two. Results against baseline metrics are visible in 60-90 days.
03
The Cost Comparison
A full-time CRO in technology services costs $300K-$500K in base salary plus equity plus overhead. A fractional CRO costs $15K-$20K per month with a performance layer. At 90 days, the fractional engagement has cost less than one month of the full-time hire's base.
04
The Definition Problem
Most technology services companies don't know what they need in a CRO until they've run the role for 12 months. A fractional engagement defines the role - in real operational conditions - before you hire for it permanently.
"Most companies hire a CRO when they actually need a CGO. I know the difference - and I play both roles."
The Right Fit
This Is the Right Conversation If -
You're between revenue leadership hires
The highest-risk moment for a technology services company. A fractional CRO & CGO bridges it.
You're not sure which role you need
The Growth Audit answers that in 48-72 hours. Before committing to a full-time hire, know what you're hiring for.
Your current revenue model needs to change
Not improve - change. The person who runs the current model is not always the right person to design the next one.
You're PE-backed with a compressed timeline
A fractional CRO & CGO produces results in 60-90 days. A full-time hire produces results in 6-12 months.
If Any of This
Landed, Let's Talk.
If I'm wrong about your situation - if this is a product problem or a market problem instead of a revenue leadership problem - I'll tell you in the first 15 minutes. No deck. No demo.