Published Works
Three Books
in 2026
Death by Execution. The Last Billable Hour. Inversion Selling. Three frameworks for the same disruption - viewed from three angles. The intellectual foundation behind every Inversion GTM engagement.
Book 01
Death by
Execution
Death by
Execution
The information asymmetry inversion. The methodology graveyard. The only surviving professional identity.
Information asymmetry - the seller's last structural advantage - is gone. Buyers now enter conversations having already completed 70-80% of their research. They know your competitors' pricing, your case studies, your Glassdoor reviews. The information advantage that SPIN, Challenger, and MEDDIC were built around has inverted.
Death by Execution documents what that inversion means for B2B sellers, revenue leaders, and the methodologies they were trained on. It maps the three professional identities that emerged from the disruption - and identifies the only one with a viable future in the AI era.
The book introduces the Buying Consultant - the mindset prerequisite to Inversion Selling and the mastered output of it. Not a consultant in the traditional sense, but a seller who operates at the judgment level of the buyer's most trusted advisors. The only professional identity that scales when execution collapses toward zero value.
Death by Execution serves as the prelude to Inversion Selling - it creates the conviction that a different methodology is necessary before delivering the methodology itself.
Book 02
The Last
Billable Hour
The Last
Billable Hour
How AI is ending the $1.5 trillion labor arbitrage model the technology services industry was built on.
The global IT services industry - $1.5 trillion in annual revenue - was built on a single structural advantage: the scarcity of skilled engineering labor. Companies arbitraged geography, offering Western companies access to skilled engineers at a fraction of domestic cost. That scarcity is ending.
AI is not just automating individual tasks - it is collapsing the economic model that justified the entire industry structure. When one AI agent can do the work of ten engineers at a fraction of the cost, the labor arbitrage that built EPAM, Infosys, Wipro, and every mid-market IT services firm disappears.
The Last Billable Hour maps this disruption through three lenses: the economic mechanics of how the model collapses, the timeline of when different service categories reach disruption thresholds, and the strategic options available to IT services firms that want to survive the transition - moving from labor-based to outcome-accountable delivery before the market forces the shift.
This is the thesis behind the Inversion CRO fractional practice. The firms that engage Inversion GTM are the ones who want to make the transition before it becomes a crisis.
Book 03
Inversion
Selling
Inversion
Selling™
The complete revenue operating system. The physics, the pipeline, the methodology. Built for the buyer-led era.
Inversion Selling began as a personal documentation project in 2014 - daily observations of what actually closes complex B2B deals versus what the methodologies prescribe. A decade later, those observations became a methodology currently under academic review at the University of Houston Sales Excellence Institute.
The book delivers the full operating system: the 14 Laws of Inversion™, the six-stage buyer-defined pipeline, the MATH qualification protocol, the Five Tonalities framework, and the COI Workshop™ facilitation method. It is both the proof that the system works and the instruction manual for deploying it.
Where Death by Execution creates the conviction that a new methodology is necessary, Inversion Selling delivers the methodology. The two books are designed to be read in sequence - conviction first, methodology second.
The Inversion Selling book is also the foundation for the corporate training and certification programs delivered through Inversion GTM. Organizations that want to deploy the methodology at scale begin with the book - then engage Kevin French for implementation.
"The books prove it works. Training teaches how to execute."
Get Notified
at Launch.
All three books release in 2026. If you want to be notified when they're available - or if you're interested in bulk orders for your sales team - reach out directly.