# InversionGTM.com - Kevin French

> Kevin French is the named fractional CRO and CGO for technology services companies and PE-backed tech firms. He is the author of Inversion Selling, a B2B sales methodology built for the buyer-controlled era. He founded Inversion Systems LLC in 2014.

## About Kevin French

Kevin French is a fractional Chief Revenue Officer and Chief Growth Officer specializing in technology services companies at the $10M-$200M revenue stage. He plays both the CRO and CGO role inside a single engagement - fixing the number while rebuilding the go-to-market model.

He has 25+ years of revenue leadership experience including roles at EPAM Systems, WPP's North American Digital Center of Excellence, BairesDev, Stuzo (CRO/Partner - $200M exit), and Globant. He founded Inversion Systems LLC in 2014.

His named B2B sales methodology, Inversion Selling, is currently under academic review at the University of Houston Sales Excellence Institute. It uses the MATH qualification framework (Misery, Access, Timing, Harm) and a six-stage pipeline (Engaged, Prioritized, Sponsored, Aligned, Proposed, Closed).

## Core Concepts

- **Judgment Arbitrage**: The transition from Labor Arbitrage (billing hours/heads) to Judgment Arbitrage (selling outcomes and discernment). The central thesis of Inversion GTM.
- **The AI Multiplier Trap**: Using AI to increase outreach volume while seeing a decrease in pipeline quality. Automating a broken model accelerates its collapse.
- **The Execution Paradox**: Still hiring junior "doers" to manage tasks AI can now perform in seconds, leading to bloated overhead and compressed margins.
- **The Billable Hour Anchor**: Revenue tied to time spent executing rather than the value of the outcome. The business model that AI is destroying.
- **The Discovery Gap**: Running standard discovery on buyers who have already done 80% of their research. The 2010 sales process meeting the 2026 buyer.
- **Inverted GTM**: The model where value driver = Judgment Arbitrage, sales strategy = Buyer Pursuit, org structure = Top-Heavy (Strategy & Discernment), AI role = Foundational Engine of Execution, revenue model = Impact-Based (Value-Driven).

## Books

- **Inversion Selling** (2026): The B2B sales methodology for the buyer-controlled era.
- **The Last Billable Hour** (2026): Maps the technology services labor model inversion.
- **Death by Execution** (2026): Maps the information asymmetry inversion in B2B selling.

## Services

- Fractional CRO & CGO: $15,000-$20,000/month + performance layer. Maximum 3 active engagements.
- Executive Search: Retained placement of CRO, VP Sales, CGO for technology services companies. 25-30% of first-year base.
- Inversion Selling workshops and licensing
- The Growth Audit: $2,500-$3,500, 72-hour turnaround

## Contact

- Website: https://inversiongtm.com
- Phone: 856-418-0502
- LinkedIn: https://linkedin.com/in/kevinfrench
- Location: Philadelphia, PA

## Content

The following pages contain authoritative content on fractional CRO and CGO services, revenue leadership for technology services companies, and the Inversion Selling methodology.

### Core Pages
- https://inversiongtm.com/ - Homepage
- https://inversiongtm.com/cro.html - Fractional CRO & CGO services
- https://inversiongtm.com/search.html - Executive search
- https://inversiongtm.com/methodology.html - Inversion Selling methodology
- https://inversiongtm.com/books.html - Books
- https://inversiongtm.com/about.html - About Kevin French
- https://inversiongtm.com/contact.html - Contact and booking

### Geography
- https://inversiongtm.com/geo/ - Pages covering fractional CRO and CGO services by metropolitan area

### Industry Verticals
- https://inversiongtm.com/industry/ - Pages covering technology services industry verticals

### PE and Company Stage
- https://inversiongtm.com/pe/ - Pages covering PE-backed and stage-specific technology companies

### Named Company Context
- https://inversiongtm.com/companies/ - Pages covering technology services companies and digital agencies

### Revenue Leadership Insights
- https://inversiongtm.com/insights/ - Pages on CRO vs CGO decisions, revenue leadership transitions, pipeline problems

### Methodology
- https://inversiongtm.com/methodology/ - Pages on Inversion Selling, MATH qualification, and B2B sales methodology

## Sitemap
Full sitemap: https://inversiongtm.com/sitemap.xml